BLOG ON
A blog is basically an online article. Initially, the idea of blogs was a personal platform from which anyone could air their views or share their interests. Blogs were adopted commercially for two reasons:
1. To create a ‘voice’ for organisations that people can engage with
2. To regularly update and improve web content, thereby assisting with search engine ranking
The mistake historically made by many businesses is to prioritise search engine ranking over good quality content. I’m sure all of us have clicked on the blog area of a website only to find waffling paragraphs of search terms rather than a well-thought-out, well-written article.
Thankfully (and a tiny bit terrifyingly) the Googlebots are becoming increasingly intelligent. So these nonsensical, repetitive blogs are being beaten in the rankings by well-written, relevant content.
We find that our blogging service is very popular for the following reasons:
- If your competitors are blogging it becomes essential that you blog too so that you can retain a good ranking on Google.
- Writing a weekly blog can be time-consuming.
- Writing an original, effective, engaging weekly blog which is topical, interesting and uses search terms without sounding contrived can be even more time-consuming
Gingerish Fish provides blogs to all sectors. We generate blogs as frequently as needed, all material is original and we do this with as little or as much input as our clients have time to give.
So how do we write engaging content for such a wide range of industries?
The answer is not very high-tech: We’re fast learners, strong researchers, good speed readers and professional writers. We do our homework until our clients’ blogs read like they were written by an industry-leading expert. We can do all of this on an agreed flat-fee monthly basis so there are no hidden costs.
Whether you’ve struggled with blogging or whether you simply don’t have the time to even think about a blog let alone sit down and write one – give us a bell on 07973 304253.